Google Business Profile · Do It Yourself Guide
LocalFirst · Free Resource

Do It Yourself.

Free.

You can absolutely manage your own Google Business Profile. But staying visible to AI and to customers requires a real weekly commitment — every single week, without exception.

Every Week. No Exceptions.

This is the minimum to stay in the game.

5 photos 1 video 2 posts reviews answered in 48 hrs

Miss a week and you slide. Stay consistent and you climb.

The 5 Things You Have To Do

Do all five, every week. Skip any one and your profile starts to look inactive to AI.

1

Ask For Reviews

After every job, every sale, every service — ask your customer to leave a Google review. The more recent reviews you have, the more AI sees you as an active, trusted business.

💡 A simple text after the visit works. "Mind leaving us a quick Google review?" is enough.
2

Respond To Every Review — Within 48 Hours

Good review, bad review — respond to all of them. AI interprets unanswered reviews as a sign that nobody is running the business. A short, genuine reply is all it takes.

💡 Even a one-sentence reply counts. Don't overthink it — just respond.
3

Post Twice a Week

Google Business Profile posts are like a heartbeat for your listing. Two posts a week signals to AI that your business is alive, active, and worth recommending. Share an offer, a tip, a photo, an update — anything current.

💡 Pick two days (ex: Tuesday & Friday) and treat it like a standing appointment.
4

Add 5 Fresh Photos

Upload at least 5 new photos every week. They don't need to be professional — real photos of your work, your team, your space, or your products all count. Stale photos tell AI your business hasn't changed.

💡 Take photos on your phone as you work. Five quick shots go a long way.
5

Post One Video

Video is one of the strongest signals Google and AI use to rank local businesses. Even a 30-second clip of your team, your work, or your space makes a significant difference in how your profile is scored.

💡 Shoot vertical on your phone. No editing needed — authentic beats polished every time.
Free Playbooks to Get You Started

Google's Official GBP Guides — By Business Type

Google's own 2026 best practices playbooks. Download the one that fits your business and follow it alongside the 5 steps above.

Don't fit a category? Try the Google Business Help Community →

Rather Have It Done For You?

If This Feels Like a Lot — That's Because It Is.

Nicholas at LocalFirst handles everything for 12 months. Photos, video, posts, review replies, all of it. You run your business. He keeps you visible.

$997

One-time. The entire year. No contract.

📞 Call Nicholas — 303-524-0591
LocalFirst  ·  localfirstonline.com  ·  Colorado Only

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